This programme shows business how to connect with women and crack the codes which are full of semiotics, subtleties and serious issues. Future proof your brand, overcome the barriers to purchase, and make sure you stay on her "yes" list.
You’ll have full access to a bunch of new diagnostics, tools and processes developed over the last rapidly changing and evolving 25 years in the marcomms space. Stay up to date with women's needs and learn better ways to win the trillions of female dollars.
Get it right and set your business apart from your competitors creating market leadership and ongoing growth. I’m here to deliver you amazing results that add bottom line growth and cement your relationship long-term with the massive female economy.
Create breakthrough growth and innovation in this sluggish market by amplifying your strengths with the female market. Find out where hidden bias is lurking and why CONSUMERS may be choosing to do business elsewhere. If you'd like to see what an increase in market share, average spend and loyalty looks like, now there’s a path and plan to make it happen. I’m here to show you why the female dollar is an opportunity waiting for businesses to grasp. What will yours be worth?
Get in touch with Bec for a brochure and to find out more.
Become a brand that has magnetic connection with women, and discover what happens when you take off the regular lenses and replace them with the prescription of 'female lens'.
Her tailored workshops will take you through how you can make more money, what role gender really plays in your business, where women are at today and how you can create a 'female brand culture'.
- Why understanding the gender of your business can turn it into an advantage.
- Why a female brand culture can make you more money.
- The economic independence of women and the power of their influence today.
- Navigating the line between gender politics and connecting with your female market.
- Where are you on the 'Iove' scale and how we can get you to where you want to be?
- Insights that show women that you care, and that they matter.
Get in touch with Bec now if you're interested in increasing your profits when you learn the tricks that make women fall in love with your brand.
Launching September, 2016.
Launching September, 2016.
SHOW ME THE MUMMY: More profit when you nurture the nurturer.
Women undergo massive transformation as they prepare for the life changing event of having children. Existing brand preferences are reviewed and new categories are entered into. Get this relationship right, and your brand can become a part of a family's life as a long term partner in raising the children. How valuable is that?
Learn how to get on her radar, become the number one go-to brand choice and create lasting relationships.
Make sure your ROI in the Mummy-market is being fully realised and take our brand audit.
Enlighten and educate your staff with this personal talk on doing it #likeaboss. Learn the skills to accelerate your career and create a road-map that sets individuals up for success.
Bec will talk 'shop' about her rise through the ranks of advertising to be one of the 3% of women to become a Creative Director, to starting-up her own agency business 12 years ago, and now into her new steps forward - her commitment to make the world a better place overall for women, for men and for humankind. All the while being a supportive mum to her family and an incredible mentor and mother hen to her extended family of colleagues, employees and peers.
Bec will talk about how women are changing the cultural fabric of business as well as ways to step it up, pay it forward and professionally develop skills that add value to the business you are in today. Busy people, adding more business value.
Check out some quotes from our most recent workshop with the team from VITALITY BRANDS:
“Extremely grateful the knowledge from Bec has been shared - it will help me to excel and to just be authentic and happy with my own life both professionally and personally – so thank you so much!”
“Really enjoyed today. Very thankful for the insights into marketing to women. This will help me with my work and my personal life.”
Contact Bec now if you're interested in motivating and gearing your staff to take on new challenges and leverage their intelligence and talents in your business.