With over +25 years in the marcomms space, my programs provide better methods to connect women to your brands and products. I can help you uncover what women want, expect and need from your business making her a return customer with a higher yield and bigger basket. If she’s not loyal to your brand, I can take you there. If she’s ignoring your brand, I can help you to convince her otherwise. If she’s fatigued by choice in your category, we’ll make you her #1.  I will help you create your best relationship with women.

Getting gender right with your team and getting it right with your female consumer will guarantee you a sustainable business and a future-proofed brand. Download my white paper for more information.

Programmes

FULL VI$IBILITY

What is she worth to you now and what could she be worth to you soon?

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FULL FOCUS

Getting it right with her will catalyse continuous annual growth by turning gender into fuel for your bottom line.

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DIVERSITY UNIVERSITY

Drive innovative teams and profitability with kick-ass cultural change.

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Gender-intelligence mentoring

A 1:1 mentoring program built to provide bespoke solutions.

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CONSULTANT ON RETAINER

Need me, but not sure where I would fit?

FULL VI$IBILITY

Your Bespoke Business Case
FULL VI$IBILITY: What’s the size of your prize?

In our first step in the Full Focus program, we create breakthrough by first calculating what women are worth to your business.

In a deep-dive assessment of your business, I use bespoke diagnostics, hard data and KGIs (Key Gender Indicators) to unearth the hidden opportunities that a lack of lens has kept obscured. My report will reveal the true value of your female consumers and how we can go about digging deeper in R&D to create strong value propositions relevant and rich to your target female audience.

What is she worth to you now and what could she be worth to you soon? Let’s find out.

FULL FOCUS

Leveraging gender for maximum profitability.
FULL FOCUS: There’s more to the market pie…
  • Are you seeking new avenues of revenue?
  • Are you launching a new product in an oversaturated marketplace?
  • Worried about future-proofing your business in an increasingly volatile economy?
  • Do you have a desire to differentiate yourself and out-think your biggest competitors?
  • Want to stop debating gender and get back to making more money?

Then it’s time to get Full Focus. My four-part programme teaches your team how to authentically leverage your brand with the rising female economy by implementing a ‘female lens’ in order to sensitise, understand and acquire the lucrative female customer.

Full Focus cracks the code of your target female market filled with complex semiotics, subtleties and sensitivities to ensure that we cut through the brush, overcome any barriers to purchase and ensure you become and remain her #1. Getting it right with her will catalyse continuous annual growth by turning gender into fuel for your bottom line.

DIVERSITY UNIVERSITY

Drive innovative teams and profitability with kick-ass cultural change.
DIVERSITY UNIVERSITY

Gender diverse companies have been proven to be more profitable and innovative than others in their category. However it is not just because these companies have equal or weighted numbers of men and women representative of their markets. It is because senior leaders are committed to ensuring their staff are gender intelligent. Getting your team gender-smart requires buy-in and is role modelled upon the leadership and commitment from your CEO and senior leaders.

Diversity University

With my four-step program, I  guide your leaders and teams in reframing diversity from a HR issue into a distinct competitive advantage and point of differentiation in the new globalised business landscape. I demonstrate to your teams the many ways in which diversity gets you away from stagnant groupthink and into driving innovation solutions and improved profitability.

Want to get your teams out-thinking the competition and cement cultural change that sticks? Enrol in Diversity University now.

Gender-intelligence mentoring

A 1:1 mentoring program built to provide bespoke solutions.
GENDER-INTELLIGENCE MENTORING

Professionals often ask my advice on how they can personally bring a better gender lens into business. Or they ask me how they can build the best business case on the female economy for their leadership team. Neither are easy requests. Unfortunately gender is a stigmatising word that can create ‘dentist chair fright’ amongst colleagues and superiors. Worse still, those pursuing this revenue-rich opportunity are seen as pushing agendas rather than a clever vision to create many more million in revenue.

WHY IS THIS FOR YOU?

While you may be enlightened, there is little chance of pursuing this massive opportunity if you are not given top-down support from the leadership team and CEO. Leaders must buy into the changing economic impact women are leading and encourage the pursuit of gendered thinking for financial gain. But it is not necessarily an easy journey. It requires bespoke support along the way and a steep course to bring out the best gender intelligence in you.

Remember this isn’t an ‘us versus them’ debate, you need to neutralise all language and become full of the financial facts and insight surrounding the opportunity to get management buy-in. Regardless of your gender, you can become a champion for this clever approach that will revolutionise your relationship and increase your revenue.

Learn how to:

  • Circumvent the blocks in your organisation
  • Bring others in to join your vision
  • Build the best toolkit for your business
  • Get gender-intelligent thinking inside your business

CONSULTANT ON RETAINER

Need me, but not sure where I would fit?

With all the confusion around gender, the blindspot in business about its commercial and profitable potential continues to widen. Often businesses aren’t sure where to put me or how to use me; they just know that they need me.

As a consultant-on-retainer, we can talk flexible, bespoke options and timings across different projects. Perhaps you need me to put a gender-lens on your campaign before it goes to market? Or you’re keen to do staggered gender-intelligence workshops? Or you need 1-on-1 training sessions with your Chief Diversity Officer? Whatever the issue, having me on a retainer is the best option for those who are unsure.

Let’s talk about how we can work together so that it works for you.