WHO IS THE FASTEST GROWING ECONOMY

  • The global consumer economy of women is valued at $28 trillion, whilst the world bank's estimated consumer economy totals $35 trillion.

  • Women are responsible for 9 out of 10 purchases in the household.

  • Women make the final decision in 80% of cases including automotive, finance and FMCG.

  • Women are worth more than 2x the value of India and China's emerging markets put together.

  • By 2025, $12 trillion could be added the global economy by advancing female equality.
     

WOMEN ARE AN ECONOMIC POWERHOUSE IN THE GLOBAL CONSUMER MARKET.

Despite the fact that they out-spend, out-earn and out-live men - they are an audience that feels they have been undervalued, overlooked and mostly misunderstood.  Women are also a massive market opportunity. 

They are the perfect consumers to connect with if you are looking to increase share value, profits, market leadership and long term viability. Women have:

  • economic spend - is more than 80% of the world's consumer economy.
  • deep investment in brands which endures once a connection is made.
  • self-built communities act as your promotional hubs.
  • knowledge and education - 72% of graduates in 2016 will be women.
  • generational influence over children and extended families. Mum knows best! 
  • different neuroloogical responses, and different relationship expectations with brands. 

Now is the moment to seize early-mover advantage and connect with women for the future. 
Those who don't will risk getting left behind, because women will, and do, vote with their wallets.

 

BUSINESSES WHO HAVE ADAPTED

Imagine the opportunities and profits waiting for your brand when you begin to see a female-lensed focus on the people that are purchasing your products.