WHO IS THE FASTEST GROWING ECONOMY
The global consumer economy of women is valued at $28 trillion, whilst the world bank's estimated consumer economy totals $35 trillion.
Women are responsible for 9 out of 10 purchases in the household.
Women make the final decision in 80% of cases including automotive, finance and FMCG.
Women are worth more than 2x the value of India and China's emerging markets put together.
By 2025, $12 trillion could be added the global economy by advancing female equality.
WOMEN ARE AN ECONOMIC POWERHOUSE IN THE GLOBAL CONSUMER MARKET.
Despite the fact that they out-spend, out-earn and out-live men - they are an audience that feels they have been undervalued, overlooked and mostly misunderstood. Women are also a massive market opportunity.
They are the perfect consumers to connect with if you are looking to increase share value, profits, market leadership and long term viability. Women have:
- economic spend - is more than 80% of the world's consumer economy.
- deep investment in brands which endures once a connection is made.
- self-built communities act as your promotional hubs.
- knowledge and education - 72% of graduates in 2016 will be women.
- generational influence over children and extended families. Mum knows best!
- different neuroloogical responses, and different relationship expectations with brands.
Now is the moment to seize early-mover advantage and connect with women for the future.
Those who don't will risk getting left behind, because women will, and do, vote with their wallets.
BUSINESSES WHO HAVE ADAPTED
- Since 2004's Campaign For Real Beauty, Dove sales jumped from $2.5 billion to $4 billion.
- Nike is projecting its current $5 billion womenswear market will nearly double in five years and reach $11 billion by 2020.
- Procter & Gamble's Always #LikeAGirl campaign achieved 85 million global views on YouTube, double digit percentage increase in brand equity and incredible social change.
- Wives of Australian vegetable farmers found a way to turn the "wastage" or "stock feed" carrots from $50 a tonne into a $5000 a tonne business, simply by looking through the female-lens.
- DeBeers saw an increase of 15% in sales when it marketed the "right hand ring" to the female audience.
Imagine the opportunities and profits waiting for your brand when you begin to see a female-lensed focus on the people that are purchasing your products.