It’s no secret that the world has changed, and traditional business solutions and models just haven’t converted to recognise the new economy of women. With 91%* of women agreeing that advertisers and marketers do not understand them, there is a lot to learn and a long way to go.

Bec is in demand, spreading this message and helping brands and industries to better understand women and create effective business strategies that connect with and understand them.

Talk to her today if you are keen to learn Bec’s secrets on penetrating the $28 trillion female economy.


  • Womenomics: How the new female economy is changing the world
  • Female Lens: Innovation and bottom line growth through gender
  • Gender Intelligence: Leverage gender in the pursuit of greater and more lucrative opportunities and the fast-rising female$ dollar


  • Marketing To Women: Creating bespoke strategies for greater profits
  • The Mother of Segmentation: Why getting women means you get men
  • Female Business Culture: How to build and curate your social media channels (Workshop)
  • Highway Or My Way: Busting the glass ceiling, then leaving it behind to build your own future
  • #LikeABoss: Building your brand and enabling career success by creating your own marketing plan. (Workshop)
  • I Don’t Know How She Does It: Bec Brideson runs two businesses, juggles parenthood, one husband, two cats and still manages to have a life. Find out how she does it, and strategies for managing a modern woman’s life.

*these can be tailored to your business for an additional price. Please chat to us.

“Your presentation style and succinct messaging was fantastic. I know you convinced the men in the room to think differently and provoked a lot of thought on the whole ‘she economy’. Thank you again, you were brilliant.”

Dr Imogen ReidIndustry Policy Advisor, VACC

“Brideson delivered a blistering and powerful presentation and her speech is peppered with what is clearly her passion and frustration in equal measures.”

Nancy HrominB&T, Misfits Media

“Bec Brideson spoke on the power of 'Women as Consumers' at the Indie Summit 2017, our flagship conference for independent agency leaders. Bec is a compelling and engaging speaker. She has a clear point of view but a thoughtful manner of presentation, which connects extremely well with an audience. Her insights are shocking and fascinating by turn. The case she makes is extremely relevant to the success of our industry, as well as the good of society as a whole.”

Julian BouldingPresident, thenetworkone

“Bec's message about the value of the female economy, how to tap into it and the necessary cultural alignment really set the tone for our event Unleashing the Value of Women's Sport forum. We truly appreciate Bec's contribution and look forward to an opportunity to work with Bec again on realising the full potential of women's sport.”

Kerry TurnerManager, Participation & Partnerships, NSW OFFICE OF SPORT

“Bec Brideson was truly inspirational, highlighting the fact that whilst statistics tell a sad story, there are positive changes occurring, and therefore all is not lost. Bec's incisive assessment proves that there is no better time than now to address gender inequality and to pursue the female opportunity to sustain the future of advertising.”

David ReidFounder/Co-Chair, Swinburne Advertising Industry Student Forum

“Bec provided a valuable perspective on the topic as an industry expert. She was engaging, insightful and provided interesting and relevant case studies that provided a unique 'insider' perspective that enhanced and brought to life the topic for the audience. Her content was clear, informative and thought-provoking. Without her, we would have missed out on a crucial perspective in this conversation.”

Claire VarleyPVAW Workforce Development Coordinator, Women's Health Victoria

“"Bec provided an articulate and dynamic perspective to our panel. Bec's passion brought the statistics to life, challenging our audience to think differently. I enjoyed the diligence shown in preparation and research to bring value to Salesforce World Tour Sydney. I look forward to working with Bec again."”

Vincent CotteDirector - Industry Marketing, Salesforce Asia Pacific

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