It’s no secret that the world has changed, and traditional business solutions and models just haven’t converted to recognise the new economy of women. With 91%* of women agreeing that advertisers and marketers do not understand them, there is a lot to learn and a long way to go.

Bec is in demand, spreading this message and helping brands and industries to better understand women and create effective business strategies that connect with and understand them.

Talk to her today if you are keen to learn Bec’s secrets on penetrating the $28 trillion female economy.

KEYNOTES

  • Womenomics: How the new female economy is changing the world
  • Adam and Even Better: The new testament for marketing to women
  • Female Lens: Innovation and bottom line growth through gender

WORKSHOPS AND PRESENTATIONS

  • Marketing To Women: Creating bespoke strategies for greater profits
  • The Mother of Segmentation: Why getting women means you get men
  • Female Business Culture: How to build and curate your social media channels (Workshop)
  • Highway Or My Way: Busting the glass ceiling, then leaving it behind to build your own future
  • #LikeABoss: Building your brand and enabling career success by creating your own marketing plan. (Workshop)
  • I Don’t Know How She Does It: Bec Brideson runs two businesses, juggles parenthood, one husband, two cats and still manages to have a life. Find out how she does it, and strategies for managing a modern woman’s life.

*these can be tailored to your business for an additional price. Please chat to us.

“Your presentation style and succinct messaging was fantastic. I know you convinced the men in the room to think differently and provoked a lot of thought on the whole ‘she economy’. Thank you again, you were brilliant.”

Dr Imogen ReidIndustry Policy Advisor, VACC

“Brideson delivered a blistering and powerful presentation and her speech is peppered with what is clearly her passion and frustration in equal measures.”

Nancy HrominB&T, Misfits Media

“Bec Brideson spoke on the power of 'Women as Consumers' at the Indie Summit 2017, our flagship conference for independent agency leaders. Bec is a compelling and engaging speaker. She has a clear point of view but a thoughtful manner of presentation, which connects extremely well with an audience. Her insights are shocking and fascinating by turn. The case she makes is extremely relevant to the success of our industry, as well as the good of society as a whole.”

Julian BouldingPresident, thenetworkone

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