Advertising exec Bec Brideson and women's mentoring group MissCollective have joined forces to launch a female empowerment workshop which aims to help women climb the ladder.
The #LikeABoss workshop will take place in Melbourne and will see Brideson uncover how to break the glass ceiling in advertising through her personal anecdotes and insights. The two hour session will be a mix of career theory, practicals and discussions on getting ahead.
Brideson is a renown figure in Australian advertising as director of marketing-to-women agency Venus Comms and her own consultancy Bec Brideson. She is also outspoken on the need for the industry to better support and include women.
“With the lack of role models in agencies, it's up to those of us who have fought for leadership to send the elevator back down for the new female talent,” Brideson says. “If we don’t the industry will go to the dogs.”
MissCollective was co-founded by Isobar creative director Kara Jenkins and Reactive group account director Steph Webster who both worked with the Melbourne arm of SheSays.
It focuses on mentoring and workshopping events to help women grow their carers
Jenkins says the #LikeABoss workshop is a welcome addition to its events and services.
“We hope Bec can share her imitable wisdom in how to succeed in a male dominated industry,” Jenkins adds.