I help businesses get smart about women.
Smart about marketing to the women that buy their brands.
Smart about better leveraging themselves with the massive female audience.
I create clarity where there has been a lack of focus and intelligence about women and what they want from brands and businesses.
I show teams how to connect and sell to the powerful female audience
to create more profit, less marketing waste and make decisions that
New programme launching in September
"SHOW ME THE MUMMY": nurturing the nurturer, creating loyalty with women that lasts a lifetime.
Three major forces are changing the landscape for business. Understanding how your business can better leverage female consumers and why it leads to greater profitability.
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Seeing the world through a female-focussed lens means operating with a growth mindset and making changes that make businesses bigger, better and booming. Get women, see results.
When you optimise your brand to meet women's needs and expectations the result is category Innovation and brand leadership. The sheer economics of women make them the most important audience to get it right with. See the results.